WordPress is a CMS, which stands for Content Management System. There are a few content management systems floating around the web, such as Drupal and Joomla, but WordPress is by far the most popular. The following is a list of some of the main reasons why you should consider using WordPress to manage your website.

1. Ease of Use

WordPress was designed as a platform to allow users to easily create personal blogs. However, it has evolved into a full blown CMS while still maintaining its ease of use. Editing posts and site content is as simple as using Microsoft Word, as well as uploading images and videos. If you want to learn more and use some more powerful features of WordPress,

2. Community Strength

Wordpress is an open-source platform. This means that people can contribute to the WordPress framework, and if their contributions are good enough, then they are released into the next version of WordPress. Because of this, WordPress has evolved substantially from its humble beginnings as solely a blogging platform, and into a full blown CMS with powerful features.

3. Powerful Plugins

There are a number of really great plugins which can be added to WordPress sites to increase their functionality. A plugin is a program or a set of functions that you can download and install on your website. Plugins are usually free, and can do anything from helping you optimize your website for SEO, to speeding up your load time. Plugins are written by independent developers (or development teams) to enhance the functionality of WordPress.

A list of the most popular WordPress Plugins can be found here: Popular WordPress Plugins

4. Resources

Because WordPress is so widely used, there is a TON of information online about how to use it correctly. A large list of lessons can be found at WordPress.org, or simply Google Search: WordPress Tutorial, and you’ll find all you need.

5. Its Fun!

Most people, when hearing the word “website,” think of complex technology and writing code from scratch. Not so with WordPress. All you need to do is login to your site, and start exploring. Writing a blog is easy, as is adding new pages, media, and anything you need to get the message out about your business.

If you’re looking for a great way to manage your website, think about using WordPress.

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Emphoro Labs is a web design and consulting firm located in Vancouver, BC

We specialize in WordPress, Drupal, and mobile Application Development

AcuityLink is a market research firm based in Downtown Vancouver. They came to us to come up with their online strategy and branding proposition. As a startup, they didn’t have a huge budget for online services, and wanted to first test the waters with a simple yet elegant website that got their message across in the most effective way possible. Using a large, elegant background image and a logo representing the fusion between businesses and students, we feel their website is a great step forward for them in growing their business in Vancouver. As online marketing experts, Emphoro Labs felt the best solution was a simple website that allowed them to hit the ground running and start building their customer base.

What does Acuitylink do?
Acuitylink partners local businesses with skill market research students. It allows businesses to reach out to the best students in a particular field and leverage their expertise on a contract basis. For businesses in Vancouver that don’t have a large marketing budget, who do not want to make new hires, its a perfect solution.

How do I sign my business up for Acuitylink?
Simply go to acuitylink.com, fill out the online form, and an Acuitylink representative will get back to you within 24 hours. They pair you up with a skilled student from their extensive database based on your market research criteria.

Takeaways
Sometimes, for a startup company, the best solution for your online strategy is a simple one. For Acuitylink, most of their business is done manually, finding customers and students, and pairing them up. They needed an attractive online presence, but wanted a quick and inexpensive solution. Down the road, they are going to use Emphoro Labs to build custom software to automate their online business, but that investment will come later, once they are growing outside of the local market.